The Rise In Mobile Virtual Network Operators
Arguably the most fiercely competitive world in terms of technological advances is the mobile world, with many devices having the ability to power a full business operation in the palm of the hand. This is a race which will not abate quickly, with the main players constantly vying for supremacy. In the background, however, there has been a quieter, more discrete battle to dominate the market. This has been the rise in mobile virtual network operators, or MVNO’s.
In brief, an MVNO is a network operator who uses the infrastructure of the main internet service providers and resells the services on to consumers, often at wholesale prices. They are effectively reselling other providers’ services, and ‘piggybacking’ on their network. The result is what can often seem a highly competitive package, but does it really offer value for money for businesses?
On the face of it, it’s both an ambiguous yes and no. The low overheads for these operators mean that they are able to offer a cheaper contract onto the consumer, whether personal or business, which is no doubt beneficial. However, most often the packages have considerably fewer allowances than a standard contract with a mobile network operator. As an example, EE, O2, Three and Vodafone all offer plans with 4G mobile data, but not all MVNO’s do.
The real question here mustn’t just be one about price. Often, cheaper is not better, especially for business contracts. We must also consider value of the contract, which is a different principle. For a business which relies on its mobile phone network for the generation and sustenance of its core operations, low call charges isn’t the only consideration. A robust data package is essential in this email and data intensive world. Coverage is another factor. Many MVNO’s are based regionally, therefore they probably won’t offer guaranteed national coverage. Customer service and technical support must also not be overlooked. MVNO’s do not own or maintain the equipment that they use, and are therefore at the behest of the main operator whose service they resell. At times where assistance is required, they provide an extra step in the feedback process which adds time and extra pressure in a process which for a business ought to be as streamlined and minimal as possible.
In 2019 no doubt the world of MVNO’s will increase with many white label offerings making this world open to anyone willing to invest, whether they have industry experience or not. Therefore it is even more important that your client relationships are managed in a way that offers high quality advice and recommendation, in a market place which seems only set to keep growing.
Our Tariff Analyser software enables you to advise both your prospective and existing clients, ensuring they are placed perfectly for their needs. Furthermore, conducting analyses on a regular basis ensures you can respond to your customers’ changing circumstances in a timely manner, thereby improving customer service and increasing customer retention rates.